WELCOME TO SMALL TOWN SASS!
We’re so excited you found us. I'm Lauren, the proud owner of this incredible boutique! Small Town Sass started as a small side gig in 2014 but has since grown into so much more. After being a stay-at-home mom for years, I wanted to pursue something I was passionate about, and that's when I turned my love for embroidery into a small business.
I began selling custom embroidery items out of my home, and before I knew it, I had so many orders that my part-time side business became a full-time operation. In 2020, I took a chance and expanded by adding my love for fashion into the mix. I started selling a variety of boutique clothing styles, and thanks to my loyal customer base, things really took off.
In 2023, we moved Small Town Sass out of our home and into our first storefront. It has been an absolutely amazing journey since then. I’ve been so fortunate to have my husband's support throughout the entire process. He loves being part of the store almost as much as I do! You can often find him chatting with customers and giving style advice. If he could, he'd work there full-time!
I truly love getting to know each and every customer who walks through our doors. It's a pleasure to help style them and even sometimes their entire families. Our store offers more than just clothing—it's a place where women can come and leave feeling confident. Thank you so much for supporting Small Town Sass!